PV GAS conducts training on AI Application in media and communication
PV GAS’ Labor Union recently conducted a training course on the application of AI in media and communication on October 11, 2024 in Vung Tau.
Training course on AI application in media and communication
Mr. Luong Minh Thanh – Director of JOVIS ACADEMY as well as an expert in implementing Artificial Intelligence (AI) into businesses, was the lecturer hosting the course, attended by 45 participants, who oversaw PV GAS and its units’ media and communication.
Mr. Le Phuoc Khoi, Vice President of PV GAS’ labor union expressed: “The staff in charge of the Corporation and its units’ media and communication plays a vital role in promoting and disseminating their labor union activities. In today’s world where it is essential to quickly adapt to the ever-changing technology advancement, mastering AI is highly suggested. Therefore, this course is organized for all media and communication staff to enhance these skills and thereby improve the quality of their work.”
The team with the most flying colors in the course
AI has become an integral tool for a company’s media, communication, and marketing, especially when it comes to customers’ data analysis, content optimization and marketing management. With the usage of AI, businesses can automate their content production processes, predict customers’ reaction, and come up with the most effective marketing strategies within a short amount of time. In light of this, costs and time will be spent less while interaction from their target audience will be boosted.
The focus of the course was how to utilize AI in media and communication execution with an aim at helping the learners to catch up with the latest trends and gain a tight grip on tools that assist them with improving their performance. The topics covered were: proper mindset for using AI, hands-on practice on generating articles and content with AI and how to produce materials for advertising including audios, images and videos, and so on.
Posters of PV GAS’ “Embracing Ao dai” contest – outcome of the training course
The training course took place in a lively and enthusiastic atmosphere, and showcased PV GAS’ corporate culture with a “One team, one goal” spirit, engage participants in various interactive activities. This was part of PV GAS’ labor union’s plan to promote innovation and professionalism within the Corporation.